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October is almost over, and we don’t want to miss the chance to celebrate California Promotores Month, a time to pay tribute to the work and dedication of community health workers to the health and well being of our local communities. What is a promotora?

 A promotora is a person outside of the traditional medical system who is trained to serve his or her community conducting outreach on topics of health and wellness. Because they come from within the community they serve, promotores act as a cultural bridge between health care institutions, professional providers, and local residents in need of health care services and information.

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